Sizing up the Competition: Benchmarking Cardiac Program Performance
Friday, March 5, 2004, 10:30 – 11:45 am
Speaker: Susan N. Heck, MS, RRT
With fierce competition for the growing cardiac population, hospitals that assess and improve their internal performance using “best practice” information can become a leading provider of cardiovascular care. Benchmarks utilized to track cardiovascular program success will be reviewed: program design, operations management, quality management, fiscal management, and information management. Strategies to enhance your cath labs efficiency and profitability will be discussed.
Focusing Marketing Dollars on Your Best Prospects
Friday, March 5, 2004, 1:00 – 2:15 pm
Speaker: James Grothey
JC Penney said it best: “Half of my advertising expenditure is wasted…I just never know which half.” Modern database technologies make it easier for healthcare marketers to focus marketing dollars at the best prospects for specific services. Grothey will illustrate how Stanford Hospital & Clinics, Stanford, CA, paired a cutting edge predictive model incorporating logistic regression withan informative direct mail approach to reach prospective patients at risk for heart disease.
Synergies between Professional and Hospital Billing in Cardiovascular Medicine
Friday, March 5, 2003, 2:45 – 4:00 pm
Speakers: R. Kyle Kramer, FAAMA, FACCA
Gerald V. Naccarelli, MD
While it is typically thought that reimbursement for cardiac services is distinctly separate for hospital and physician practices, many synergistic opportunities exist between the two. Close attention to capturing all chargeable services and supplies, documentation strategies associated with the provision of care, and the execution of the charge submission process are required on both sides of this equation. Linkage of hospital and physician practice coding in the cath lab, EP lab and the cardiac operating rooms leads to a number of surprising similarities in coding practice and will improve reimbursement.
Bringing Management and Measurement Science to the Cath Lab: ACC’s CathKit and NCDR
Saturday, March 6, 2002, 8:30 – 9:45 am
Moderator:: Thomas D. Lane, MBA, FAAMA, FACCA
Managers need increasingly sophisticated tools to achieve excellence in quality and performance from their cath labs. Benchmarking gives them the view of what the state-of-the-art quality and performance should be. Find out how ACC’s National Cardiovascular Data Registry (NCDR) and ACC’s CathKit can provide a means to develop best management practices in the Cath Lab as well as serve as a tool to train and educate new personnel.
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