JOURNAL OF ONCOLOGY MANAGEMENT NOV. / DEC. '97

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Survival Strategies for Academic Radiation Oncology
in a Changing Healthcare Environment

Currently, between 50% and 60% of all cancer patients treated within the U.S. receive radiation therapy at some point in their illness. Therefore, the optimization of this mode of therapy is of paramount importance in making any substantial headway in the control, cure, and eradication of this disease.

by Arthur T. Porter, M.D.

Page 12

Creating Value-Focused Healthcare Delivery Systems:
Part Three-Core Competencies

There are certain core competencies and skills that providers should develop to create value in the delivery of healthcare services.

The value-focused core competencies include: customer relationship management; financial/cost management; outcomes management; information management; disease management; and payer/provider relationship management.

by Richard N. Beveridge, M.B.A.

Page 16

Marketing: A New Role in a New Healthcare System-
Implications for Rural Hospitals

The restructuring of the healthcare industry has forced rural hospitals to reassess their competitive position. One way to redefine their role is by forming partnerships with other healthcare players. These strategic alliances allow rural hospitals to gain access to a wider range of services, providing more comprehensive care to surrounding communities.

by Dawn Bendall

Page 24

Care Maps, Utilization, and Outcomes:
A Viable Solution

They have been called many things: care maps, care plans, critical pathways-all embraced by a healthcare field intent upon providing better, more consistent patient care according to agreed-upon practice standards. Today, sophisticated oncology management systems let administrators maintain care plans, forecast utilization, and measure outcomes as part of their center’s day-to-day operation.

by James P. Hoey, M.B.A., and Scott Soehl, M.B.A.

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